Phil Ivey, Jessica Simpson and the 2009 British Open Traffic Success

Gambling911.com has assigned Doylesroom.com as our primary sponsor of the Phil Hellmuth coverage. We've enjoyed terrific search rank for "Phil Ivey" and that is who many of our readers are searching for.

We are also enjoying excellent search rankings for our 2009 WSOP coverage.

Alas, it was Tony Romo's breakup with Jessica Simpson that drove in the most traffic over the past 24 hours with an overnight and early morning surge. Gambling911.com questioned whether lifting the Jessica Simpson curse would help improve the Dallas Cowboys odds. We say "NO WAY"!